Hudson, the photographer behind Avispa Fotos, sought a professional logo to enhance his online identity. The hornet, or "avispa" in Spanish, became the brand's focal point. We designed a sleek, minimal hornet head emblem to ensure scalability. Additionally, the hexagonal shape of hornet nests inspired a custom typeface built from hexagons, maintaining legibility. The brand's color palette features strong orange, off-black, and off-white, deviating from the traditional black and yellow of a hornet.
Brand Identity Creation
Logo Design
Graphic Design
